How to share data with a touring client
VS Touring is an online application that, just like VS Venue, gives users the ability to better understand their audience behaviour. The key difference between VS Venue and VS Touring is where the customer data comes from.
VS Touring clients typically do not have a single data source as they sell their events through a number of different venues. By setting up multiple data feeds, we bring data from any number of venues into a single VS Touring account for planning, analysis and reporting.
I feed data into a VS Touring account - how does it work?
If you have an agreement in place to share specific customer data with one or several touring companies, this will be done securely through Vital Statistics, putting you (as Data Controller) in control of what you share, when you share it and with whom.
As a 'Touring Feeder' you will have your own VS account and unique login credentials.
Step 1: Set up the Touring Companies you want to share with
1. Login to your VS account
2. Go to Touring on your menu bar
3. Click the ADD A TOURING COMPANY button
4. Find the company you want to send data to in the list
5. Click the green tick
The touring company will appear in a list on your touring homepage of companies you are able to send data to.
Step 2: Set the rules around what the touring company will receive
1. On your Touring homepage, click the EDIT link next to the touring company
2. A pop up will appear showing all the Data Protection questions held on your ticketing system. This is where you configure what data your touring colleagues are able to receive.
1. Permission
This field dictates if the touring recipient can see customer records where the customer has a positive response to this Data Protection question.
Allow = customer records with that flag will be visible
Disallow = customer records with that flag will NOT be visible
Ignore = don't use this DP question when determining if a touring colleague can see the customer record. e.g. old DP questions
NOTE: If a customer record has answers to multiple DP questions, the permission rule of Allow will prevail.
2. Visibility
This field dictates whether your touring colleague can see the data protection question and answer in the data that they receive. This is useful for the touring company if they are using the customer data for direct communications as they will be able to filter on these DP responses to create customer segments.
Display = touring colleague can see the DP questions and responses
Hide = touring colleague CANNOT see the DP questions and responses
3. No Flags
If you have an agreement in place with your touring colleagues that they should be able to receive all customer data, irrespective of data protection responses you can tick the box at the bottom of the page.
What data is sent to the Touring Company?
For the records for which you have given permission, touring colleagues will see:
Customer first name
Customer surname
Customer address & postcode
Customer telephone numbers (x 2)
Customer email
If you have selected DISPLAY in the visibility field, they will also see the data protection questions and the customers responses.
They will also receive sales information for the event in question.
Note: they will not be able to see the customers ticketing history for other events.
How do I send data to my touring companies?
Once you have set them up in your account, Touring Companies can request data from you.
When a request is made, it will appear on your touring homepage where you can ACCEPT or REJECT the request at the click of a button.
