Firstly, create an Event Band of your up and coming Season. You can find a guide to creating an Event Band here.

Next, add revenue and ticket targets to all the events in your event band.

• Navigate to each event page and select the performances using the tick box in the left hand column and click on 'Set Targets'
• Most importantly, add the revenue target per performance and not the overall total financial revenue target you wish to achieve. This is the total revenue divided by the number of performances
• Click 'Apply' and you will see the table update with your target

Repeat this process for all of your events in your season event band.

For each event you need to add a comparison event to help Balanced Database understand the make-up of the audience and the sales trajectory of the event.

The event could be the same event when it was previously at your venue or it could be a similar event by genre, time of year or producer.

• Navigate to each event page and click on 'Add Compare Event' located under the event name and location.
• Using the Search tool, find your comparison event and click on Save

• Under the Analysis tab, choose the option 'Reports' then scroll down to the VS: BD Season Planner report.
• Click on 'Run'
• Choose the 'Event Band' you have created for the Season from the drop down menu
• Click on 'View Report'
• Your report will appear with each event

Your report will appear with all your events. If you haven't added a revenue target or comparison event, the event will appear on a blank row.

For the events where you have added the correct detail you will be able to analyse how well your event is performing against the revenue target and the comparison event.

Status Guide

• On Target - Great work! Your event is on target to do as you had predicted.
• Behind - Oh dear... Your event needs some help as the sales trajectory would suggest that you are not going to reach your financial sales target.
• Ahead- Wahoo! Your event is doing better than predicted and is ahead of target.

The objective of this report is to guide you in deciding the bookers you should target to meet your financial target.

Depending on the event you may need to attract a different proportion of first time bookers vs. existing bookers.

Using your comparison event, Balanced Database will predict which customer segment will be attracted to this event. This means you can focus your marketing activity on attracting these specific bookers. See our Balanced Database segment guide here to create mailing lists.