• Select customers in Vital Statistics based on customer behaviour - including open, click-through and purchasing tickets
• Schedule your email campaign from Vital Statistics to ensure you don't mail customers who have already purchased tickets
• Full circle analysis and reporting - Track open rates and unsubscribes through to understanding which of your email recipients attended and purchased tickets for future performances.

In order to integrate with Campaign Monitor, the following check list will ensure that you are good to go

Stating the obvious, but..

1. You have a Vital Statistics account which includes 'Segments' for creating Mailing Lists
2. You have a Campaign Monitor license which covers the number of customers you would like to contact each month

• Log into Campaign Monitor and hover over your avatar on the top right. Click 'Account Settings', then click on 'API Keys'.
• On this page click on 'Show API Key' and it will show/generate a new key.
• The API Key will look something like this - aUGiwefwefefwb/+5wthsdfzczeAeiDhVwewefefbvV3ObOXL4sgserWERcw4ferfWZEmaFefefefefw3EILNsOqUo02rzTWbRxCqfwefwefwefththvA9Q3Wug== 
• Send the API Key and Client ID (shown below) to Purple Seven for authentication.

Once we have your API key, we can configure your VS account to activate the Campaign Monitor integration. 

You will need to tell us the name of the LIST in Campaign Monitor where you would like the customer details to be sent from VS each time you create and send a campaign. We then need to select this for you this end.

Design your campaign in Campaign Monitor, ensuring you follow these steps

1. Leave the Recipient List name blank (VS will send the customer data to the Campaign Monitor List you selected when configuring your account)
2. Input your campaign name, subject line and ‘reply to’ email address
3. Select your template and design your email ensuring that you test and preview your email
4. When you’ve finished – click Save & Exit. You do not need to provide any details within the Confirm screen
5. This is now a draft campaign.

Create the Segment of customers that you want your campaign to be sent to. 

<<more information about creating segments>>

TIP: Be sure to filter out any customers that don’t have a valid email using the filter in the ‘Filter by Customer Attributes’ tab

• Once you’re happy with your segment – go to the Event or the Event Band that you are promoting.
• Click ‘Add Mailing’

• Give your mailing a name
• Choose the Media Type ‘Email (VS)’
• Specify, days to evaluate and unit cost
• Select the Campaign Monitor Campaign using the search button that appears – only draft campaigns will appear
• You can either send the mailing straight away or send on schedule. If you send it on schedule, select this button then fill in the options of date and time.

TIP: If you choose to send it manually the campaign will go once you click on the 'flag as sent' on the View Mailing page

• Select the segment you have created for this campaign.
• When you are ready click ‘Save’.
• On the Mailing View page if you are happy with your settings click ‘Flag as Sent'
• Your mailing will now be sent to Campaign Monitor to be delivered

TIP: A static segment is created in Campaign Monitor specifically for this mailing containing just the customer list from the VS segment. This is deleted after sending as there is a limit on the number of static segments that can be created.

Once your mailing is active any ticket purchases for the event/s in the campaign will be tracked in Vital Statistics

Alongside the Vital Statistics tracking we also feed through Clicked, Opened, Bounced and Unsubscribed rates from Campaign Monitor