• Select customers in Vital Statistics based on customer behaviour - including open, click-through and purchasing tickets
• Schedule your email campaign from Vital Statistics to ensure you don't mail customers who have already purchased tickets
• Full circle analysis and reporting - Track open rates and unsubscribes through to understanding which of your email recipients attended and purchased tickets for future performances.

In order to integrate with Mailchimp, the following check list will ensure that you are good to go

Stating the obvious, but..

1. You have a Vital Statistics account which includes 'Segments' for creating Mailing Lists
2. You have a Mailchimp license which covers the number of customers you would like to contact each month

• Log into Mailchimp and navigate to the Account page. Once on the Account page, click on the 'Extras' menu and 'API Keys'.
• On this page click on 'Create a Key' and it will generate a new key which will be listed under the 'Your API Keys' section.
• The API Key will look something like this - 182471ecf4329e79dad1c6cb3e0b2304-us4
• Label This Key 'Purple Seven' and send us the full key

Once we have your API key, we can configure your VS account to activate the MailChimp integration. 

You will need to tell us the name of the LIST in MailChimp where you would like the customer details to be sent from VS each time you create and send a campaign. 

Design your campaign in Mailchimp, ensuring you follow these steps

1. Leave the Recipient List name blank (VS will send the customer data to the Mailchimp List you selected when configuring your account)
2. Input your campaign name, subject line and ‘reply to’ email address
3. Select your template and design your email ensuring that you test and preview your email
4. When you’ve finished – click Save & Exit. You do not need to provide any details within the Confirm screen
5. This is now a draft campaign.

Create the Segment of customers that you want your campaign to be sent to. 

<<more information about creating segments>>

TIP: Be sure to filter out any customers that don’t have a valid email using the filter in the ‘Filter by Customer Attributes’ tab

• Once you’re happy with your segment – go to the Event or the Event Band that you are promoting.
• Click ‘Add Mailing’

• Give your mailing a name
• Choose the Media Type ‘Email (VS)’
• Specify, days to evaluate and unit cost
• Select the MailChimp Campaign using the search button that appears – only draft campaigns in Maillchimp will appear
• You can either send the mailing straight away or send on schedule. If you send it on schedule, select this button then fill in the options of date and time. Make sure that your MailChimp account is set up for the same time zone!

TIP: If you choose to send it manually the campaign will go once you click on the 'flag as sent' on the View Mailing page

• Select the segment you have created for this campaign.
• When you are ready click ‘Save’.
• On the Mailing View page if you are happy with your settings click ‘Flag as Sent'
• Your mailing will now be sent to MailChimp to be delivered

TIP: Your customer list will be sent to MailChimp and your campaign sent to those people. If your MailChimp account has other customers already in the list, they will not receive the campaign unless they are also in the VS Segment.

Once your mailing is active any ticket purchases for the event/s in the campaign will be tracked in Vital Statistics

Alongside the Vital Statistics tracking we also feed through Clicked, Opened, Bounced and Unsubscribed rates from Mailchimp