Event Home Page dashboard
The Event Home Page dashboard is your single place for analysis on your events.
The dashboard provides summary data on the left-hand side across all events displayed, and per-event data on the right-hand side with the ability to run 6 additional insights on each event.
A new version of this dashboard was deployed in early March 2023 to address slow load times. Customers (blue) was replaced by Transactions across the dashboard.
Access
The Event Home Page dashboard is accessible in two ways - firstly by selecting the dashboard in the 'Select Dashboard' drop-down on the app1 Home page:
and secondly by navigating to the Insights module in the left menu, then the events panel, and clicking GO next to the dashboard:
Orientation
Filters
Events can be filtered on the dashboard using the following filter options:
| Filter Name | Type | Description | Default state |
|---|---|---|---|
| Location | Multi select | Allows selection of one or more locations within your organisation. | ALL |
| Include Comps | Multi select |
Allows selection of Paid Tickets and/or Comps (complimentary tickets). |
Paid Tickets only |
| Performances from/to | Date selector | Allows date range selection. The dashboard will only display data from performances within the range selected. If the event you're interested in is a long run of performances, be sure to make the range encompass all performances to get all data for the event. Pre-set filter tokens are available using the arrow to the right of the 'To' date field (see image below). | Next 3 months |
| Sort By Event Start Date | Button | Allows the right-hand 'Event List' panel to be sorted by Event Start Date (ascending). Works in conjunction with the below button. | |
| Sort By Revenue |
Button |
Allows the right-hand 'Event List' panel to be sorted by Event Revenue. This button is ON by Default. |
Sort by Revenue (descending) |
'Sales over the last 7 days' panel
The Location and Performance Date filters do not apply to this section of the dashboard.
This panel summarises Revenue (orange), Tickets (teal), Customers (blue) and ATP (Average Ticket Price - pink) data for all event performances within the currently selected filter criteria.
The top row displays figures over the last 7 days. The 4 rows below provide comparisons within each category to the 7 days prior to the last 7 days, the same 7 day period 1 month ago, and the same 7 day period 1 year ago.
There is a difference value displayed underneath each of these figures. There are arrows next to each difference value showing if the difference is positive (up) or negative (down).
The exact definition of the 'last 7 days' is - TODAY -7 DAYS to TODAY -1 DAY.
Additionally, there is a chart to the right of each row displaying the values for each day in the 7 day period. The average across the 7 day period is displayed by a grey line.
Hovering over elements within this panel will display contextual information (example below).
'Event List' panel
The right-hand panel summarises data per event for all event performances within the current filter selection criteria.
The same 4 categories are mirrored from the right-hand panel - Revenue, Tickets, Customers and Average Ticket Price - with an additional '% of capacity sold' indicator (see below).
The events displayed are filtered to the previous 2 years from today.
Occasionally, event capacity data is unknown, if this occurs, the capacity indicator will not be displayed.
A 'RAG' system - Red Amber Green - is deployed here to provide a visual indication of how well an event is performing compared to the other events displayed. The 'RAG' system is detailed below.
| Colour | Description |
|---|---|
| Red | this event is performing in the BOTTOM third (<= 0.3) in this category compared to the other events displayed |
| Amber | this event is performing in the MIDDLE third (>0.3 and <0.6) in this category compared to the other events displayed |
| Green | this event is performing in the TOP third (>0.6) in this category compared to the other events displayed |
When the filters are changed to display more or less events, the 'RAG' indicators for events already on display will likely change as this function uses the all the other events on display to calculate the indicator for each event.
Accessing additional insights
Using the 'Choose a report' dropdown (see below) next to an event in the list, you can access 6 additional insights. Supporting documentation for each additional Insight can be found here.
If you hold a Showplanner licence, and you have created a show plan for an event, an additional dashboard - 'Show Planner' - will appear in the 'Choose a Report' drop down.
Export
This dashboard can be exported easily to PDF by right-clicking anywhere on the report, selecting 'Share' from the contextual menu, and following the steps.
You can also create a notification to have this report sent to people in your organisation on a scheduled basis by right-clicking anywhere in the report, selecting 'Notification' from the contextual menu, and following the steps.
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