Demographics Overview Dashboard
This dashboard offers top-line stats on 6 key demographic questions along with auto-generated travel time data based on customer postcodes.
The demographic insights are based on 1.5m survey responses taken by arts organisations across the UK.
Each question has been asked of audiences using our standard post-show survey template which means the responses are comparable and can be included in this nationwide dataset.
The six metrics measured in our standard post-show survey template are:
- Age
- Ethnicity
- Occupation
- Children At Home
- Gender
- Disability
Customers from your database are matched on email address with customers who have responded to the survey questions. The data displayed only includes data we have matched, there is no sampling or extrapolation.
Filters at the top of the report enable you to drill down by date or event/s.
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