Navigate to the INSIGHTS module then to the CUSTOMERS section. Here, you will find the Audit: Frequency report. Click GO to run it.

Choose the Event Start Date, then Event End Date. These dates will narrow down the selection of location and events available for selection,

Next, choose the Locations, and then choose the Events by either selecting all or choosing specific events.

Always follow this set order when adding your parameters. Then hit View Report and wait for the results to load.

The Report tells you how many times a customer re-attended in your selected date range, location and events. For example, using the report below for a frequency of 2 that means 1,116 customers made 2 visits within the events you selected. The visits could  have been to any 2 events aslong as they are in your selection.

The graph demonstrates the results underneath. The bar chart shows you the proportion of bookers, tickets and revenue for each frequency and the line graph shows you the average ticket yield.

• It is always important to give the results context. If you have run the Report for your Financial Year, run the year previous to compare how the results have changed. If you have run the Report for your Season, compare it to the same date range the previous year. This will give you an answer to the 'So what?' question. Has your audiences frequency improved or declined?
• Running this report gives you a fantastic summary as it shows you proportionately what your frequent customers deliver to your organisation. They may make up a small proportion of bookers but deliver a much higher proportion of revenue. This report tells you this in a quick summary.
• If one of your audience development objectives is to improve how often a customer is attending you can run the Audit: Frequency report to monitor if your efforts have delivered a successful increase in frequency.
• However, frequency is just one factor of many to help improve your customer relationship management, so be sure to run this alongside other audit reports to get the full picture.