Purple Seven Knowledge Base

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What are the Customer Typologies?

Based on engagement with your organisation, there are 7 customer typologies that have been identified.

Typology	Definition
New Customer	New to your database these customers have not made a purchase prior to this one.
Once before	These customers have attended once before in the last 18 months.
Convertee	These customers have attended TWICE before with at least one of those attendances in the last 18 months.
Active	These customers have attended 3 - 9 times before with at least one of those attendances in the last 18 months.
Super Active	These customers have attended 10 or more times before with at least one of those attendances in the last 18 months.
Stale	Their last attendance was 18-36 months ago.
Lapsed	Their last attendance was more than 36 months ago.