What is a rolling average?

The Revenue and Tickets insights are based on a rolling 7-day average. Sometimes called a moving average, this technique smooths out short-term fluctuations and highlights longer-term trends or cycles. 

In the calculation of the benchmark and presentation of each organisation's data, we add together the previous 7-days worth of data (rev or tix) and divide by 7, giving us an average figure. 

Days Tix Sold Rolling average
Day 1 100
Day 2 50
Day 3 10
Day 4 200
Day 5 20
Day 6 80
Day 7 150
Day 8
70 87.1 = sum of days 1 to 7 / 7
Day 9
10 82.9 = sum of days 2 to 8 / 7
Day 10
20 77.1
Day 11
60 78.6
Day 12
5 58.6
Day 13
100 56.4

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