What is it?
Based on the 2011 Census data, the OAC a geo-demographic profiling tool.
Built from clusters of adjacent postcodes that are designed to have similar population sizes (average 309) and be as socially homogenous as possible, the clusters are split into five main census dimensions:
- demographic,
- household composition,
- housing,
- socio-economic
- employment
The OA is the lowest geographical level at which census estimates are provided; 171,372 for England and 10,036 for Wales and are aligned to local authority district (LAD) boundaries.
Classification
Characterisation of the areas are available at three levels of hierarchy:
- Supergroups
- Groups
- Sub-groups
| Supergroups | Groups | Sub-groups |
|---|---|---|
|
Rural Residents |
Farming Communities | Rural workers and families |
| Established farming communities | ||
| Agricultural communities | ||
| Older farming communities | ||
| Rural tenants | Rural Life | |
| Rural white-collar workers | ||
| Ageing rural flat tenants | ||
| Ageing rural dwellers | Rural employment and retirees | |
| Renting rural retirement | ||
| Detached rural retirement | ||
|
Cosmopolitans |
Students around campus |
Student communal living |
| Student digs | ||
| Students and professionals | ||
| Inner city students |
Students and commuters | |
| Multicultural student neighbourhoods | ||
| Comfortable cosmopolitan |
Migrant families |
|
| Migrant commuters | ||
| Professional service cosmopolitans | ||
| Aspiring and affluent |
Urban cultural mix | |
| Highly-qualified quaternary workers | ||
| EU white-collar workers | ||
|
Ethnicity Central |
Ethnic family life |
Established renting families |
| Young families and students | ||
|
Endeavouring Ethnic Mix |
Striving service workers | |
| Bangladeshi mixed employment | ||
| Multi-ethnic professional service workers | ||
| Ethnic dynamics |
Constrained neighbourhoods |
|
| Constrained commuters | ||
| Aspirational techies |
New EU tech workers | |
| Established tech workers | ||
| Old EU tech workers | ||
|
Multicultural metropolitans |
Rented family living |
Social renting young families |
| Private renting new arrivals | ||
| Commuters with young families | ||
|
Challenged Asian terraces |
Asian terraces and flats | |
| Pakistani communities | ||
| Asian traits |
Achieving minorities | |
| Multicultural new arrivals | ||
| Inner city ethnic mix | ||
|
Urbanites |
Urban professionals and families |
White professionals |
| Multi-ethnic professionals with families | ||
| Families in terraces and flats | ||
| Ageing urban living |
Delayed retirement | |
| Communal retirement | ||
| Self-sufficient retirement | ||
|
Suburbanites |
Suburban achievers |
Indian tech achievers |
| Comfortable suburbia | ||
| Detached retirement living | ||
| Ageing in suburbia | ||
|
Semi-detached suburbia |
Multi-ethnic suburbia | |
| White suburban communities | ||
| Semi-detached ageing | ||
| Older workers and retirement | ||
|
Constrained city dwellers |
Challenged diversity |
Transitional Eastern European neighbourhoods |
| Hampered aspiration | ||
| Multi-ethnic hardship | ||
| Constrained flat dwellers |
Eastern European communities | |
| Deprived neighbourhoods | ||
| Endeavouring flat dwellers | ||
| White communities |
Challenged transitionaries | |
| Constrained young families | ||
| Outer city hardship | ||
| Ageing city dwellers |
Retired independent city dwellers |
|
| Retired communal city dwellers | ||
| Retired city hardship | ||
|
Hard-pressed living |
Industrious communities |
Industrious transitions |
| Industrious hardship | ||
| Challenged terraced workers |
Deprived blue-collar terraces | |
| Hard pressed rented terraces | ||
| Hard pressed ageing workers |
Ageing industrious workers | |
| Ageing rural industry workers | ||
| Renting hard-pressed workers | ||
| Migration and churn |
Young hard-pressed families |
|
| Hard-pressed ethnic mix | ||
| Hard-Pressed European Settlers |
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